If my go-to coffee orders had a brand name, it would be Vanocci. “Van” comes from vanilla, while “Nocci” is inspired by nocciola, the Italian word for hazelnut. Together they reflect the smooth sweetness and warm nuttiness that shape my everyday coffee. For this self-initiated project, I designed a complete visual identity for the brand, including the logo, coffee packaging (paper cups and iced cups), a loyalty card, a café mockup, and branded merchandise.