Vanocci is a self-initiated coffee brand inspired by my go-to vanilla and hazelnut coffee order. The name combines “Van” from vanilla and “Nocci” from nocciola, the Italian word for hazelnut, reflecting the flavours that inspired the concept. The project began with exploring how flavour, routine, and personal experiences can be translated into a memorable brand identity. I developed a complete visual system including a logo, coffee packaging, loyalty card, café mockups, and branded merchandise. Through a warm visual language, considered typography, and cohesive packaging design, I created a brand experience that reflects comfort, familiarity, and everyday indulgence. The project showcases my ability to develop a strategic brand concept and apply it consistently across multiple customer touchpoints.